| AncestryDNA | 23andMe | MyHeritage | FTDNA | LivingDNA | |
| Best for | Health, genealogy, ethnicity, matches | Health, matches | Cheap | Advance genetic tools | – |
| Database size | 18 million | 10 million | 2.4 million | 1 million | no data provided |
| Product launched | 2012 | 2007 | 2016 | 2010 | 2016 |
| Method of collecting DNA | Saliva | Saliva | Cheek Swab | Cheek Swab | Cheek Swab |
| Reference panel samples | 44,703 | 14,344 | – | 2,943 | 12000 |
| Accuracy | Excellent | Good | Good | Mediocre | Low |
| Autosomal DNA test | Yes | Yes | Yes | Yes | Yes |
| mtDNA test | Not available | Yes | Not available | You can order separately | Yes, included |
| Y-DNA test | Not available | Yes | Not available | You can order separately | Yes, included |
| Close relative match | 30 | – | – | – | – |
| Relative match | 13,129 | 1,321 | 1,508 | 1,150 | 0 |
| Responsiveness of matches | Medium | Low | Low | High | – |
| Customer support | Great | OK | OK | Good | Very slow |
| Ethnic regions | 1000+ | 1500 | 42 | 24 | 156 |
| Health test | Good | Best | Good | Expensive | Only wellness |
| Raw data upload | No | No | Available | Available | No |
| How long does it take (in EU)? | 35 days | 47 days | 38 days | 31 days | 87 days |
| Privacy policy | Check here | Check here | Check here | Check here | Check here |
| Ownership | Permira Holdings Limited | Privately held by various investors | Gilad Japhet | Gene by Gene | David and Hannah Nicholson |
| Phone Number | 1-801-705-7000 | 1-800-239-5230 | 1-844-994-1888 | 713-868-1438 | 0203 424 3482 |
| E-mail address | [email protected] ancestry.com | [email protected] 23andme.com | [email protected] myheritage.com | [email protected] familytreedna.com | [email protected] livingdna.com |
| Address | 1300 West Traverse Parkway; Lehi, UT 84043 | 899 West Evelyn Avenue Mountain View, CA 94041 United States | 3 Ariel Sharon Blvd., Or Yehuda, Israel | 1445 N Loop W Fwy, Houston, TX 77008 | 1445 N Loop W Fwy, Houston, TX 77008 |
| Price | Check the latest price | $99 | $79 | Autosomal: $79; Y-DNA: $119; mtDNA: $159 | $99 |
| Price/value | A | B | C | D | E |
I’m an ordinary guy with extraordinary curiosity. I have always been interested in history and genealogy. The conducting of DNA research has made it possible for me to be part of something new. I’ve been following its rise since it first appeared.